DalPay Adds CashU Option to Expand Sales into Middle East and North Africa (MENA) Region

DalPay Retail, the international online retailer and provider of online checkout services from Snorrason Holdings ehf, has added the CashU online cash payment method for its international sellers. The CashU option opens the Middle East and North Africa (MENA) region to online sellers who can now accept this locally-preferred online payment method.

With the CashU option, it is now possible for websites to expand their reach into new regions and industries by accepting payments from customers regardless of their location, language, income or banking status.

CashU is the leading pre-paid payment service across the Middle East and North Africa, and has gained considerable popularity amongst the online game community and the MMOG (Massively Multiplayer Online Games) industry.

Although the global e-commerce marketplace is powered by online credit card payments, cash remains king for both online and offline transactions in the world's most populous regions, such as in MENA and Asia where only 2% of adults have a credit card, according to the World Bank.

"By providing our international sellers with a trusted and secure method to accept payments from the unbanked, we're giving website owners the right tools to grow their business in the Middle East and North Africa," explains Snorrason Holdings CEO Björn Snorrason. "We're opening up new regions to the global e-commerce marketplace; and we're expanding the global reach of our online sellers."

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Posted on 01.20.2015